Photo Credit: FindYourSearch
Getting to Google’s top page of SERPs is not that hard, and many experts would agree with that. However, getting to the top spot is a different story, and it certainly is an uphill battle that many SEOs have been finding a solid system in getting to it.
Being number 1 for a highly competitive keyword is almost impossible, especially to those who’ve just started with their SEO campaign recently. Some say that it would take 6 months to get there, and many self-proclaimed gurus would tell that getting there in 2 weeks to 2 months is doable. Is it really possible?
We’ll get back to that question after I explain how sites can rank at #1 spot on Google search engine result pages (SERPs). So, here’s the deal, in order to get to the top, you only need to know the factors – special factors that I’ve fully understood along the way of being an SEO practitioner myself – which I believe are the fundamentals of search engine algorithms.
TOP 7 FACTORS THAT CAN AFFECT YOUR GOOGLE NUMBER ONE SPOT RANKING
Dofollow and Nofollow attributed links doesn’t matter: Today in link building, many folks are saying that nofollow links are of no value when it comes to link building, but it’s not! Nofollow links are still counted by search engines, and they still possess value that can help your site in many ways. We all know that dofollow links are valuable, knowing that this type of link passes through Pagerank juice and adds a much powerful vote when it comes to keyword rankings compared to nofollow attributed links. However, many are unaware that nofollow links are capable of passing through “trust” and still adds a valuable vote for your keyword’s ranking. And yes, that explains why many are still building links from .edu and .gov sites even they are only allowing nofollow links.
Choosing to build dofollow or nofollow links doesn’t matter anymore when you are aiming for the top spot. The most important thing is to build your links from high quality sites that:
- Are highly trusted by search engines
- Have high Pagerank
- Are considered as an authority in your field
- Absolutely relevant with your site
Age: The longer your page/site stays on the web the more it will be trusted by search engines. And that also works with the external links you have built for your website, the longer they stay on the web the stronger votes you are getting from them.
Anchor text doesn’t matter: Once you are already ranking for your targeted keyword, it means that search engines are already seeing your page as absolutely relevant to that keyword. You no longer need to spoon feed it to them by building spammy anchored text links desperately just to improve your rankings. The best way to persuade search engines is to focus your link building with more quality links by this time through guest posts and link requests (from other high quality and relevant sites topic-wise).
Build trust not links: One misconception of link building is focusing the off-page optimization campaign through quantity. No one gets to the top spot without a fight! You have to earn their trust in order for search engines to believe that you truly deserve the #1 spot. So in building your links, it’s best to choose wisely, it’s an investment for your business that you are making, so be patient about it. The best way to build trust rather than just links is through in-content based link building methodologies (article submissions, guest blogs, link requests, web 2.0, link baiting, etc.), given that contents with your links in it are much more valuable in the eyes of not just the search engines, but for real users/people as well. And of course, recommendations from real people (say your site has been mentioned from other blogs) are considered to be a much more powerful vote and a trustworthy reference for both search engines and people.
Become an Authority: This stage takes time and the best way to become an authority in your field is to rank highly on other related keywords as well (mostly for long tail keywords), since when you are ranking highly for many search terms, search engines will see you as an authoritative site.
Pagerank: Having a high PR is also a factor that increases your chances of getting to the top spot. Why? It’s because Pagerank is seen as the importance of your site in the eyes of search engines. If your site is quite important to them, then it only means that you’ll be getting a lot of attention from them, wherein your crawl rates and site indexation will get higher and faster.
Relevance plus popularity: A good combination of on-page (relevance) and off-page (popularity) optimization wins the game. Having a very relevant page with the targeted keyword, then followed up by a high quality link building strategy is the best 1-2 punch that most SEOs and marketers tend to take no notice of. With on-page factors, it’s not enough to just include your keywords on the title, body copy, h1 tags, URL, and wherever with its density too fit with the required one. It’s also important to give meaning or describe the targeted keyword on that page to really make it relevant, wherein you can also use synonyms to make it more natural looking. Density of the keyword within the body should only be at least 0.6% – 2.0%, and do overdo it! After optimizing your page, you will then have to make it popular. As from what I’ve mentioned above, stick with quality! Make your page popular by getting links from other popular pages.
Many successful entrepreneurs say that in today’s business trend "it’s not the big that eats the small, it’s the fast that eats the slow". But that doesn’t apply with quality SEO, it takes time to get the results you are aiming at and it takes a massive amount of patience to outrank your competitors.
So, do you think 2 weeks or 2 months is enough to be on the #1 spot? If you want to learn more about how you can get to the top spot of Google’s page 1, you can check out our free 28 – lesson basic SEO course at SEO-Hacker that starts this December 1, 2010.
About the Author: Jason Acidre is an SEO Specialist for SEO-Hacker, an SEO Marketing company. Check out our 28-lesson Basic SEO Course that starts this December 1, 2010. Enrollment is free and real-time consultation is provided in the SEO Hacker Forums.