What Can I Sell On My Website?

Once you’ve managed to uncover a profitable niche, you have to start thinking about setting up a website but before you do that, there’s need to define what unique product or service you’ll be selling or offering in your niche and what kind of website would best fit your purposes.

This is similar to setting the goals of your online marketing.

What do you intend to achieve by creating yourself an online presence?

For those of you who already have an offline business, this is a walk in the park because in most cases you’re only trying to garner mass attention for your already existing business/product. Newbies are the ones who might be stressed out at this junction.

TIP: Investigate your niche very well and find out if there are any problems yet to be solved there. You can get ideas from forums with people posting about needing solutions to this problem and that problem.

Selling something which everybody in your niche is already selling wouldn’t do much good in the long run. It’ll only increase competition in the market as you and other marketers fight to sell the “same” products to the same buyers.

The time to make a big decision has come. You have to create a website based on what goods and services you intend to sell to your customers.

There are 4 main types of websites

1. Sales-Retail Websites: A good example would be Amazon.com. This is a site that comprises mainly of lots of pictures, a little text to describe the product and a shopping cart. The drawback with this kind of site is that they are not search engine friendly due to their design layout. But then again they are user friendly and easy to navigate.
2. Marketing Websites: These kind of websites are what internet marketers fondly call mini-sites. They are designed to promote ONLY one product. Examples are sites like AtomicBlogging.com and LegitOnlineJobs.com.
   These sites are the simplest to build as they’re made up of just a captivating header and footer image that brands the site, a few images here and there to illustrate what’s on sale, a wonderful, often OVER HYPED sales letter and finally one button that says it all. ORDER NOW!
   They are easily optimized for search engines and money is easily generated through advertising (Google Adwords) & affiliate programs (Click Bank & PayDotCom)
3. Informational Business Websites: These sites are all about providing information about certain goods and services. Have you ever browsed one of the Sony websites and not found a single price tag on the products on display? Well that’s because they are just there you give you kind of a heads up of what’s new in the market and what amazing features these products have to offer. In most cases they leave you a link to another of their sites where you can actually order the product.
   These sites work for people who have a well-defined product to sell, but are better left for companies and small businesses that have a nationwide presence
4. Web Application Based Business Websites: This is a territory where most people fear to tread because they require a lot of perseverance, a very original idea, and a good team of programmers who want the product to succeed. In this scenario you are offering an application that functions like a traditional program except that it’s web based. A good example would be Skype Telephony, BetamaxSMS & Clickatell which handle internet phone calls and text messaging. So long as web surfers need these services (which are often cheaper by the way) the owners of this applications will keep making money.
   NOTE: If you are new to online marketing this ain’t for you at all. Look for something within your league then grow from there.

Take time out to research your niche, to choose what you want to sell online and what kind of website to help you achieve that goal before you start any web site construction.

Before I sign off, let me touch a question that many newbies still ask day in day out.

Is Owning A Business Website Necessary?

Like I’ve said when I was discussing Web Resources, yes it is necessary but then over the past weeks since that post I’ve come to realize that if you are handicapped when it comes to knowing how to create a website or if you’re on  a shoe string budget or don’t want to face the stress of managing a business website, there are various options you could explore.

This is where EBay, Amazon Webstore and Lulu come in. In summary Lulu.com is for self online-publishing. If you’ve written a book, created something artsy or recorded music you can these here. EBay is kind of an auction site where people sell various things and bidders place bids till they either clinch or lose the product. From what I hear Amazon Store is the best of them all with the drawback that they charge you a whooping $60 a month for hosting your shop and 7% of every sale you make.

If you want to learn more about EBay get the following free reports from the Members Area now. They are Secrets To A Full-Time Income Online With eBay! and The Expert Guide to Cashing in on eBay.

Do have a lovely day and in the next post we shall be discussing How To Design  A Business Website.

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