What’s the use of a business website if no one is looking at the content or even visiting the site.
Search Engine Optimization or SEO is simply the act of manipulating the pages of your website to be easily accessible by search engine spiders so they can be easily spidered and indexed. It’s the technique of tweaking your website so that its ranking increases in search engine databases. As an online business, some of your customers will come from search engines so SEO is needed in other to make your site appear in search engine results.
There are quite a number of business offering to help with SEO but they sometimes cost a lot. If you are not the lazy type, I advise you do SEO for your website on your own. There’s no rocket science to it at all.
Some folks claim to know how search engine works, but it’s a known fact that from time to time search engines like Google change the algorithm with which they rank sites but there are certain SEO tips that NEVER go out of fashion.
Below are a few SEO Tips
- Keyword Domains: I’ve discussed this already in my post Four Powerful Features of a Good Domain Name.
- Keyword Content: NEVER publish your website without including keywords in every page of the site. Most Web editors have this feature. If yours doesn’t make sure to include this code in your pages after the <head> tag and before the </head> tag: NOTE: Replace xxxx with your keywords. <meta name="keywords" content="xxxxxxx, xxxxxx, xxxxx">
- Keyword Page Names: In this case you ought to make sure that the name of the pages on your site have your keywords. For example the keyword of your page is make money online, your page name should be www.yourwebsite.com/make-money-online.html
- Keyword Categories: Most sites/blogs have categories under which are pages pertaining to that category. Your goal is to make sure that you include the keyword of the pages in your category, in the name of that category. For example, if you sell designer products, our URL for sunshades could be www.yoursite.com/cheap-designer-sun-shades/prada.html. In this case cheap-designer-sun-shades is the name of your category and also the keyword of the page Prada.html.
- Keep away from extra layers in your site: The further away a page is from the root of site, the less importance search engines attach to it. Take for example the following examples: http://www.strictlyonlinebiz.com/blog/make-money-online/the-unrevealed-dark-side-of-cpa-marketing and http://www.yourwebsite.com/blog/make-money-online/tips/online-surveys/nigerian-online-surveys . The second link has got 5 layers while the first has only 3 layers which makes it more search engine friendly.
- Do not use dynamic pages: Have you ever noticed URLs that have question marks and numbers for page names like https://adwords.google.com/support/bin/answer.py?answer=64886&cbid=1tfpe?9z4jum9m&src=cb&lev?=answer ? Well search engines don’t like this type of pages and it sure makes them reduce your page rank. If you own a wordpress blog, you could remove dynamic page naming by activating Custom Structure setting in your Permalinks section
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Wow after trying page boss I was very pleased excellent job. I love it thanks for the help.
Hey, thank you.
That bit about categories was new to me. I thought it was good to have keyword-rich categories in your URL .. but I guess not?!
Rose from FineCraftGuild dot com’s last blog post..Easy Textile Easter Egg Craft Project w Free Pattern & Tutorial
Really awesome blog. I enjoyed reading this review from you. I found that you really update your site regularly that made me more interesting. I've bookmarked your site for my future use.
Thank you
sagar
Thanks for sharing this interesting and full of informative post. A good site comes with a good name and content
nice blog & very informative, i'm bookmarking this blog & visiting again for updates.
please check mine too : FREE Comics Download
Wow, really useful information. I am crazy about SEO and found some tips on your blog. Thanks for sharing
Sanjeev’s last blog post..Email in Indian Languages Like Hindi Tamil Telugu Marathi on Gmail
I agree with you regarding the domain name. I have experienced the changes in the search engine positions when the domain name contained the keyword. Thks for sharing
Sorry I couldn't get around to replying each and every one of your comments in time. Work got in the way. Thanks for your comments. I must say I was kinda surprised to see people commenting on this piece. I guess KeywordLuv, CommentLuv & NoFollow Free are working their magic and getting me more comments.
If you posted a comment and it isn't showing do please know that, you broke my rules of no paid links and so I had your comment deleted.
Follow the example of Oneshare who's link leads to FREE downloads
@ Staenz Web Solutions
Finally one testimonial from someone which actually proves that keyword rich domain names are so in.
@ Rose from FineCraftGuild
Maybe you typed in the wrong thing but It's ACTUALLY good to have keyword-rich categories. That's exactly what I said in the post.
@ Sofia
A good site comes with a good name and content
That comment really made my day. It's so nice to know that someone appreciates my domain name as I think it's HOT! LOL.
@ Sagar of Download free css templates
My site uses Keyword Luv so do please use the name@keyword format in the name field next time. That way I get to know your name. Thanks for bookmarking my site.
@ Oneshare
Do be careful if you sharing copyrighted stuff online. You wouldn't want google penalising you.
Thanks for the link. Visited your site but I'm not much of a comic fan.
Really helpful post i have bookmark it for to promote my site in future. Thanks a lot.
Wow, really useful information. I am crazy about SEO and found some tips on your blog. Thanks for sharing i have bookmark it for to promote my site in future. Thanks a lot.
Thank you very much for this. This is very helpful in so many ways. More power to your site.
I didnt know question marks and other characters affect the ranking. good thing I set it to a proper structure you just mentioned.
I agree that search engines changes the algorithm so often and as SEO specialist we should be very flexible in promoting our website. It is also advisable to continue learning the SEO process so that our website is updated for the latest SEO trend.
I can't figure out whether mastering SEO is a learned skill or an inborn talet. In either case, I don't seem to have it. However, your blog has cleared up a number of issues for me and I thank you for that.
Thank you so much for mentioning that keywords need to be on every page of the site, otherwise you are totally missing out on SEO. SEO has greatly helped me, as well as my girlfriend in her bridal makeup business.
the most important thing when doing search engine optimization is get a good amount of backlinks first. when you have a sufficient amount of backlinks, then you can start optimizing in page links, keyword density and other factors which affects your ranking.