Making The Most Of Mobile Marketing for Small Businesses

Forget web marketing, mMarketing is the new thing! The increasing popularity of mobile or mMarketing has made it one of the fastest growing marketing tools for small businesses. Marketers, who were previously concentrating on targeting the internet for marketing purposes, have now turned their focus to mobile marketing.

This change in technique or rather medium has been encouraged by the growing popularity of smartphones. As per a study, by 2012 the number of in-use smartphones and tablets would exceed that of the computers. You know what that means… it represents a window of marketing opportunity that has not be exploited that badly yet.

Here’s how you can make the most of it!

MOBILE MARKETING TIPS FOR SMALL ONLINE BUSINESSES

1. Make Your Website Phone Friendly

If you are not afraid to do some extensive work on your website but do not wish to invest that much on it, then you don’t have to worry. You can tweak your website and make it appear nicely on some of the most popular smartphones. This should do the job for you. All you need is to pick two of the biggest smartphone manufacturing companies, and make your website compatible with those. Doing that will make your website accessible to the people while they’re on the go!

Quick Tip: I’ve tested so many mobile plugins across my sites and of the lot, MobilePress is the best .

2. Mobile Subscriptions

Entice people into subscribing to your mobile alerts. There are many ways of doing that and the best way perhaps is to offer a discount. You can device numerous discount offers as well, which you can give to your buyers via simple text messages.

Discount in itself is a good incentive as it has a magical effect on people. If you are having trouble in getting people to subscribe to your mobile alerts then you can also try free giveaways or initiate a small contest and encourage people to subscribe.

3. Mobile Application

Mobile apps have become a million dollar industry. You too can create a mobile application of your own. Take the example of popular sites such as Google, eBay, Amazon. They all have their own mobile applications so that people can use these applications on the go. From a business’ point of view, if creating a mobile application of your own is not on the cards for you, then you can consider fiddling with social networks.

Social networks have been a phenomenon that goes wherever the masses go. Right now, when the people are flocking towards smartphones and tablets, these social networks have gone right behind them. If you are social with social networks then you have a fair shot at reaching out to your customers too. It’s kind of hitchhiking but it may just as well work for your business too.

Quick Tip: Start working on a Twitter, Google + and Facebook Page account for your business now.

mMarketing has opened new opportunities for marketers. Even though, in many parts of the world, eMarketing has only just begun to surface but, as anyone can tell, it will grow many folds during the coming years. So get a move on now and make the most of it!

Susan Smith is a B2B marketing expert. She writes frequently on the topics related to Drop Shipping, distributors, wholesalers and trade suppliers.

1. Top Dangers Of Outsourcing SEO For Small Online Businesses
2. Top 5 Small Businesses You Can Start Online in Nigeria
3. How To Promote Small Businesses With Discount Coupons
4. Benefits Of Expanding Small Businesses Through Blogging!
5. Top 3 Free Ways Of Marketing Your Business Online