Increase Your Adsense CTR With Section Targeting

Have you been blogging for months with Google Adsense implemented on your blog and yet you’re earning practically nothing each time you check your reports? Here’s an eye opener for you.

Making money through adsense depends on the amount of clicks adsense ads displayed on your site get. For your readers to click on your adsense ads, the ads have to be related to what they are looking for and the post itself. This holds true a lot more for readers coming from the search engines as they are the ones more likely to click on these ads.

Section targeting to the layman is simply a way of telling Google’s bot that the adsense ads should be related to a particular section of your posts.

Using section targeting, your ads become related to your posts and what your readers from the search engines are looking for and this in turn, turns into more adsense clicks which increases your Click-Through-Rate (CTR).

Subsequently with increased CTR, adsense displayed on your blog would be those worth more dollars per click (So I’m told).

Section targeting can be applied in wordpress with or without a plug-in.

1. MaxPower’s Target Adsense Plug-in: This plug-in has two options which allows you to automatically add the section targeting to all your posts without modifying your posts. This option works best for blogs with plenty of posts. The section targeting tag is automatically placed before and after the post. The other option places a button in your wordpress page and post editor and allows to specify which part of the posts you want to be targeted.
2. Filosofo’s Google Ad Sectioning Plug-in: this is another addition to the list of plug-ins that help insert section targeting. Since it has no options to configure it, I never tried it on my blog.
3. As I’m an advocate of less plug-ins, I prefer putting the code in my theme’s template. Look for the tag <?php the_content();?> in single.php and <?php comment_text()?> in comments.php. Immediately before the tags add <!– google_ad_section_start –> and after the tags add
   <!– google_ad_section_end –>. The result should look like this:

<!– google_ad_section_start –>
<?php the_content();?>
<!– google_ad_section_end –>

<!– google_ad_section_start –>
<?php comment_text()?>
<!– google_ad_section_end –>

Note: I wouldn’t advice adding the code to comments.php if most of your commentators make no reference to your keywords.

Get more info on applying section targeting from Bloggers Source’, How To use Google’s Section Targeting for Google Adsense Ads.

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