No Google Search Traffic Despite Great Content? Here’s Why

Recently our chief admin over at Bloggers Lab launched a BlackBerry group strictly for bloggers and internet marketers and during the course of one of our chats over there, a member asked why despite having created enough content on his site, he still wasn’t seeing any search engine traffic or traffic for that matter.

I’ve decided to share my answer to that question with you my readers.

Well in my opinion the reason for this falls on three key points of generating search engine traffic: Content Originality, SEO and Backlinks.

CONTENT ORIGINALITY

It’s not just okay for you to launch a mobile tech blog or make money online blog and then start creating articles on topics that have been treated over and over again to the extent that the search engines are oversaturated with such info.

You need to add some new twist or perspective to the article.

Example: search for the term how to record a video and you’d see over 1billion pages with info on that. Most of these pages have been around for a long time, have plenty of links all over the web pointing to them and of course they have high page rank. Creating an article on this topic again would be a waste of time ’cause to get to the front page of the SERPs would be a mighty task.

Instead here’s what you should do. Look for the latest video camera that’s selling big time and create an article targeted at folks who own this kind of camera with a title that looks like How to record a video with the Sony HDR-SR12 HDD Camcorder.

By so doing this, you guarantee that your article will be seen by the selected number of people who want to read an article on this and you wouldn’t be competing with other web pages that have loads of backlinks

Click here for more on Keyword Research

SEARCH ENGINE OPTIMIZATION (SEO)

Quite a lot has been said about this despite folks wondering what’s the use of this with Google’s launch of the crazy-as-hell Panda which unfortunately hit my sites big time . It just ain’t enough for you to create content and push them out into cyberspace. You have to optimize them in such a way that the search engines know EXACTLY what they are all about and thus file them in the appropriate place which of course should be the first page of the SERPs .

SEO is an extensive topic and if you’d like to learn more about SEO for blogs on the wordpress platform, please read WordPress SEO: The Only Guide You Need and WordPress SEO Tutorial – The Definitive Guide – Yoast.

SEO for blogs on Google’s Blogger platform exists but ain’t so easy to accomplish.

QUALITY BACKLINKS

Backlinks are basically links from other sites pointing to yours. These backlinks are like votes in the eyes of the search engines as they view them as the linking site recommending your site on the web. The more of these links you have coming from top quality sites especially those in your niche, the better for you.

If you’re looking for Google search traffic and you’re yet to master the Content Originality + SEO techniques I previously discussed, you would need some major backlinks.

You could take time out and create them yourself using Viperchill’s tips on How to Really Build Backlinks and Dominate Google or you could just hire some hardcore backlink chaser online to do the job for you (for a particular fee of course)

The problem with hiring people to do the job for you is that, they may use techniques that Google finds offensive and in so doing, they get your domain blacklisted for life meaning no search engine love at all.

If you really work hard at the three tips above, there’s no reason why you shouldn’t be seeing your first visitors from Google, Yahoo and other search engines soon.

Some social media marketers might tell you that focusing on traffic from sources like Twitter, Digg and Stumbleupon is the best way to go as Google can one day unleash the Panda on your site and end your stay in cyberspace but the same applies to these social networks too. After a while, when new viral diggs, tweets and stumbles surface, yours would begin to lose it’s magic and the visitors begin to trickle until another power user tweets, diggs or stumbles the post again.

Also note Google traffic is mainly where the money is at if you are looking to earn a passive income via affiliate marketing or google adsense. Hope you’ve read my last post detailing the Top 3 Reasons Why Google Adsense Beats Selling Ad Slots when making money online off your blog or website.

For those that desire tons of traffic from Stumbleupon, be sure to read Getting Mass Traffic from StumbleUpon: A Definitive Guide.

If you’d like to join Bloggers Lab on Facebook, click here now. If you’d like to join us on Blackberry messenger, send me your BlackBerry PIN via email and I’ll invite you to the group.

NOTE: These groups are not meant for folks looking to promote their posts/products or engage in small talk/gossip. It’s strictly for asking internet marketing/blogging related questions and helping others out. Scammers and Spammers will not be tolerated at all.

Punto en Boca.

1. Top 5 Steps To Ranking High In The Search Engines
2. Search Engine Optimization Tips
3. Top 5 Ways To Drive Traffic To Your Blog
4. How To Evade Duplicate Content In Blogger Blogs
5. How To Evade The Duplicate Content Penalty

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